Our Editorial Policy ensures that any content published by Anglo Scottish Finance is accurate, compliant and professional, while aligning with our own brand values. This policy covers all types of pages uploaded to our website, from transactional pages or industry news, blogs and guides.
1. Purpose of the Editorial Policy
- Define the standards for all content published to the Anglo Scottish Finance website, as well as any associated microsites.
- Ensure accuracy, compliance and transparency across all page types and formats.
- Maintain a consistent brand voice that builds trust with customers and partners.
- Differentiate between content types: transactional, informational and editorial (news/blogs).
2. Content types and their standards
Different types of content uploaded to the site must follow slightly different rules and conventions, while still adhering to the overall Anglo Scottish brand voice.
a) Transactional pages (services, products, applications):
- Must prioritise clarity and accuracy of financial information.
- Use plain English with minimal jargon.
- Be transparent about limitations, eligibility and regulatory disclaimers.
b) Blogs & guides:
- Must provide educational value, insight or help with solving problems.
- All statistics and claims must be cited with credible sources.
- All pages should be optimised for readability, ease of use and SEO performance (without keyword stuffing).
c) Industry news updates:
- Must cover relevant industry developments, such as regulation changes or market trends.
- Remain factual and neutral; avoid speculation or unverified claims.
- All statistics and claims must be cited with credible sources.
3. Accuracy & fact-checking
- All content must be fact-checked before publishing.
- Sources must be reliable (official bodies, financial regulators, industry associations, reputable publishers).
- Any outdated information must be regularly reviewed and updated.
4. Compliance & disclaimers
- Ensure all content complies with FCA guidelines and UK advertising standards.
- Avoid making any misleading or exaggerated claims.
- Include disclaimers where financial advice could be implied — Anglo Scottish does not provide financial advice.
5. Tone of voice & style
- Tone must be professional, approachable and trustworthy.
- Use plain English and avoid jargon or slang, unless otherwise explained.
- Maintain consistency with brand messaging.
- Focus on customer benefit and value, not just product features.
6. Authorship & accountability
- Attribute content to a named author or ‘Anglo Scottish Editorial Team.’
- Include bios for authors on blog/editorial pages.
- Where content creation has been aided by AI (artificial intelligence), manual review and signoff by a member of the Editorial Team must be delivered.
- All published content must be signed off by both Marketing and Compliance (where required).
7. Updates & maintenance
- Transactional content should be reviewed quarterly.
- Blogs and guides should be reviewed annually for accuracy.
- News content should remain time-stamped and not altered retrospectively (except for factual corrections).
8. Ethical & professional standards
- Respect copyright and intellectual property rights.
- Disclose any and all partnerships, sponsorships or affiliations.
- Avoid bias or preferential treatment of lenders/products without clear disclosure.
9. Visuals & media
- Use only licensed or original images.
- Charts, infographics and visual data must cite sources where applicable.
- Alt-text and accessibility must be included.
10. SEO & distribution
- Content must be optimised for search engines without compromising readability or compliance.
- Avoid clickbait headlines; titles should be accurate and descriptive.
- Meta descriptions must reflect actual page content.
11. Accessibility & security
- Page-wide written content must meet WCAG 2.1 AA accessibility standards.
- Images should have alt text applied.
- If any user data is referenced (e.g. testimonials, case studies), confirm the GDPR compliance and consent obtained.